Interesting – the future of a medium that is likely to stay around for a while?
This idea for a post came from this man, James Cridland. If you click that link, It will take you to the blog where he is talking about the future of radio. Radio, as a medium, has been going longer than TV and the Internet. Much longer than the latter.
There has been much debate over how teenagers (in particular) do things recently – it started with Matthew Robson producing a research note for investment bank Morgan Stanley. He said Twitter is not for Teens, and amongst other things, this:
His peers are also put off by intrusive advertising so they prefer listening to advert-free music on websites such as Last.fm to traditional radio.
Now James Cridland asks this:
Do you think we talk too much about platforms? Or is the most important thing DAB versus the internet, FM versus FAB, DAB+ versus DAB, etc? Is this fundemental to our future?
Well I would be interested in knowing what you think, but so would he, so pop on over to his blog and let him know.
However, my opinions?
Well, as far as my house goes, it doesn’t really matter. For started, my house is a pub. We have over 10 radios in the house and pub. Here we go (from what i can remember)
-A Sky box with all the digital radio channels.
-An FM/AM radio in the DVD player.
-A DAB radio in the kitchen
-An FM/AM clock radio in the spare bedroom.
-A DAB/FM Radio in my room, as well as a FM/AM Clock radio and a stereo.
-An FM/AM clock radio in my brothers room.
-A DAB Radio Alarm Clock in my parents room
-A DAB/FM radio in the pub kitchen.
-A DAB/FM radio + iPod dock in the pub itself for the music system
-A Car with FM/AM radio.
Not to mention 4 iphones with internet capability. My iPhone has the wunderradio Application. Also, we have numerous computers capable of radio listening through the internet.
Basically what that tells you is there is a lot of radio. I listen to a lot of stations, including Radio Five Live, Radio 1, Heart, Tudno FM, Absolute, and the World Service. You get a lot of different types of programming on them. But how you listen is different. I’ll listen to Absolute and the WS on DAB, because i can only really get them on that. I can listen to Five Live on AM because, even though the quality is terrible, you listen through it, and it becomes less noticeable. Radio 1 is through FM or DAB and Tudno FM through FM because it’s only on FM (or online).
One thing that is fundamental to our future of radio is not how we listen but how we can listen. I don’t mind if i listen on DAB or FM, as long as i can get a decent signal. As a broadcaster, you are aware of what platforms you are broadcasting on. Five Live, for instance, now has music reviews and live sets on sometimes. This is possible, in part, to DAB – it makes it listenable. It’s still fairly terrible on AM, but DAB is good.
But, i want to be able to listen to the radio in the car. DAB in the car – if you can guarantee me a signal, then yes. Internet radio maybe even possible over the 3G networks, if there was full coverage.
I’m drifting. Ok, to answer the question. Yes – too much is talked about what platforms there are. It’s a call for the government, for the CEOs of the big companies, for the BBC, to agree a standardised format – one that will work everywhere, with every station, in quality. Role it out, and make it work. And also, make it work across europe. Make intelligent devices, not poor consumers who need an FM radio for here, a DAB radio for there, a DAB+ radio for europe, and stuck with AM for this and that because nothing else is possible.
Blanket decisions can be bad, but if it saves me money and it’s better (or as good as) what I had, then i don’t mind how i get it.